Auri Footwear … A Vision of Form and Function

May 1, 2011 by cinder
Filed under Designer Spotlight, Front Page Designer Spotlight

Auri Womens Shoes

Auri Footwear designers create products based partly on footwear industry trend information, but highly supplemented by automotive influences including visiting luxury and exotic automotive showrooms to absorb a differing design perspective based on a more refined global vision of form and function.

Each new styling exercise is initially hand rendered to fit within a set of key technical parameters. This is the critical foundation to the entire design process.

Auri’s design process involves two steps; fashion design and technological design. When the silhouettes are completed in prototype form, the technical suspension and engineered material components that were designed and fabricated drop into place prior to final refinement & evaluation procedures.

The end result, is an extremely fashionable silhouette, that has technical innovations, hidden and all but imperceptible to even the most discerning of fashionistas.

Auri’s leadership has worked within the design, development and process engineering aspects for numerous high tech firms including Apple computers, Hewlett Packard and IBM. Auri utilizes this experience to set parallel development timeframes for the design of both the engineered technical aspects, as well as the designed stylistic interpretations.

This streamlined parallel process allows Auri to bring in seasonal and highly complex collections in advance of its competitors, in order to allow the necessary time to test, refine and perfect the final product for the ultimate fusion of fashion and function.

Auri presents trend-right, ultra stylish silhouettes, crafted from rich Italian leathers and hand stitched details, combined with performance engineering from the latest in design and material innovations.

This ground breaking Laguna Beach-based fashion lab delivers NASA grade materials, performance technologies, with passionate and ultra tasteful style.

These are fashion-forward products that, for the first time, break the mold of equating beautiful shoes with an uncomfortable experience.

Buttery-soft interiors with ultra-plush memory foam deliver instant comfort, no break-in required. Active suspension systems, utilizing highly effective impact protection from new hybrid foam technologies, soften the step and make walking a beautiful thing. Temperature regulating linings by Outlast® keep feet comfortable, cool and dry all day long. Removable multi-density anatomical foot-beds provide structural support and superior insulation from the harsh pavement beneath.