Socks + Tights = Bootights!

February 14, 2010 by cinder
Filed under Things We Love

"Cinder" ~

With all the talk about spring shoes, the reality for most of us is that we’re still dealing with cold weather. That means it’s still boot season for this girl!

In a recent shopping mission to find durable tights that didn’t look like Nurse Rachets’s panty hose, I ran across BOOTIGHTS and decided to try them out. Well, I LOVE them!

No more tossing the tights because you have holes in the toes! Forget about wearing socks with your tights for added warmth. Bootights combine fashion and function into one must-have accessory! BOOTIGHTS is an innovative and fashionable new hosiery product that combines a tight and sock all in one.

The “Ah Ha” moment for founder, Shelby Mason came on a cold Chicago day during a normally uneventful business trip. While walking through an airport security line, Shelby removed her fashionable boots to reveal not only her gray tights, but an old pair of white tube socks “borrowed” from her father months before for extra comfort and warmth. (Ugh!). Worse yet, one sock had slid down her ankle allowing the zipper to snag what was a brand new pair of tights. Disgraced but determined, Shelby spent the entire flight wondering why she couldn’t have a cute, quality tight combined with a cozy foot bed to wear with herboots? By the time she landed, Bootights was taking off.

Shelby’s dream of fashion and function is now a reality. Production has begun, with Bootights making its in-store debut in November, 2009 at a suggested retail price of $30.